The New York Times on Orchestras
The Baltimore Symphony Orchestra is shaking things up too - shaking, but not stirring - with Symphony With a Twist, a series of four concerts preceded by martini bars and jazz in the lobby. The Atlanta Symphony Orchestra's version is called Bravo.
Ignore the "shaking, not stirring" supercliche and note that Bravo isn't a series of four concerts. It's an association of young professionals who are patrons of the symphony. And the ASO has never had martini bars and jazz in the lobby. The closest thing to the Baltimore series in Atlanta is Symphony 360, but it could hardly be considered gimmicky, considering the focus of the event is the music. Don't they have a fact checker in the arts section?